Kellogg's Special K Cereal

Special K is a globally recognized breakfast cereal brand that was first introduced by the Kellogg Company in the United States in 1955. Originally developed as a high-protein breakfast option for health-conscious consumers, it has since expanded into a diverse line of bars, shakes, and various cereal flavors.

Following a significant corporate restructuring in 2023, the brand's ownership was split geographically. In North America, Special K is now owned and managed by WK Kellogg Co, which focuses on the traditional cereal business. Internationally, including markets in Europe, Latin America, and Asia-Pacific, the brand is owned by Kellanova. Manufacturing occurs in numerous facilities worldwide to serve local markets, with major production hubs in the USA, Canada, the United Kingdom, and Australia.