Kelly's classic potato chips

Kelly's is a prominent Austrian snack brand, widely recognized for its high-quality potato chips and salted snacks. The brand's origin dates back to 1955 when it was founded by Howard Morse Kelly and Herbert Rast in Vienna, Austria, initially operating as an American-style snack producer in the heart of Europe.

Today, Kelly's remains a market leader in Austria, with its primary manufacturing facility located in Vienna (Feldbach for specialty products). While it maintains its strong Austrian identity and local production roots, the company is owned by the Intersnack Group, a major European snack food player headquartered in Germany. This ownership allows the brand to benefit from international distribution and supply chain efficiencies while keeping its traditional recipes and local brand heritage intact for the European market.