TEREA Yellow tobacco sticks for IQOS ILUMA

TEREA tobacco sticks are specifically designed for use with the IQOS ILUMA induction heating system. This product represents the next generation of heated tobacco technology, utilizing the Smartcore Induction System to heat tobacco from within without burning it. The packaging shown features health warnings in Romanian, indicating it is marketed for the Romanian or Eastern European regions.

The TEREA brand was developed by Philip Morris International (PMI) as part of their 'Smoke-Free Future' initiative. While the brand is global, manufacturing takes place in high-tech facilities across the world, including significant production sites in Italy, Switzerland, and Romania itself (Otopeni). Philip Morris International, the ultimate owner, is a leading international tobacco company that transitioned into a standalone entity following its spin-off from the US-based Altria Group, focusing on markets outside the United States.