MOMA Almond Butter & Salted Caramel Porridge

MOMA (Making Oats More Awesome) is a British brand that specializes in oat-based products, including porridge pots, oat milk, and granola. The brand was founded in 2006 by Tom Mercer, who started the business by selling healthy breakfast options from a converted filing cabinet in Waterloo Station, London.

Today, MOMA is a well-established name in the health food sector, particularly known for its focus on high-quality ingredients and gluten-free options. While the brand grew as an independent startup, it underwent a significant change in ownership in recent years. In 2021, A.G. Barr, the prominent Scottish soft drink manufacturer known for Irn-Bru, acquired a majority stake in the company, eventually taking full ownership of the brand. This acquisition has allowed MOMA to leverage a larger distribution network while maintaining its headquarters and brand identity within the UK.