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Naked Juice is a prominent American brand specializing in fruit and vegetable smoothies and juices. Founded in 1983 in Santa Monica, California, by Jimmy Barela and David Belinsky, the brand initially gained popularity through its 'Green Machine' flavor, which helped pioneer the premium refrigerated juice category. The products are known for containing no added sugars or preservatives, focusing on nutrient density.
In 2006, the brand was acquired by PepsiCo, marking a significant expansion in its distribution. However, in early 2022, PepsiCo sold a majority stake in its juice business, including Naked and Tropicana, to PAI Partners, a private equity firm. This led to the formation of Tropicana Brands Group. Today, Naked Juice remains a leader in the smoothie market, with production facilities located in North America and Europe to serve various global markets.
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