aro Lapte de consum

Aro is a well-known private label brand belonging to the METRO Group. In Romania, Aro milk is typically sourced and manufactured locally through partnerships with regional dairy processors to ensure freshness and competitive pricing for professional and retail customers.

The brand was originally developed by METRO to provide cost-effective staple products. While the brand itself is German in origin, the production is decentralized across the countries where METRO operates. METRO AG, the ultimate parent company, remains a global leader in wholesale trade, focusing heavily on the B2B sector while maintaining its private label presence across Europe and Asia.