Plenty Kitchen Towels

Plenty is a well-known brand of household paper towels, originally established as a premier absorbent solution for kitchen cleaning. The brand has built a significant presence in Europe and Australasia, becoming a household staple known for its durability and 'extra-large' sheet sizes.

Historically, the brand was associated with SCA (Svenska Cellulosa Aktiebolaget) before its hygiene business was spun off. Today, it is part of the Essity portfolio, an global hygiene and health company. While the brand operates under different names in various markets—such as 'Plenty' in the UK and 'Regina' or other local variations—it remains a core asset of Essity. Manufacturing occurs in multiple regional facilities close to key markets to minimize transport impact, with major production sites in Germany, the United Kingdom, and Sweden.