Cushelle Tubeless toilet tissue

Cushelle is a leading brand of toilet tissue well-known in the United Kingdom and Ireland. The product shown, Cushelle Tubeless, is designed to reduce household waste by removing the cardboard core. Originally launched under the brand name Charmin by Procter & Gamble, the brand was transitioned to the name Cushelle in 2010 following a licensing and eventual sale agreement.

Today, Cushelle is owned by Essity, a global hygiene and health company headquartered in Stockholm, Sweden. Essity was spun off from the Swedish pulp and paper manufacturer SCA (Svenska Cellulosa AB) in 2017. As indicated on the packaging, this specific product is manufactured within the United Kingdom to serve the local market, distributed by Essity UK Ltd based in Dunstable.