Boing fruit juice drink

Boing is a popular Mexican brand of non-carbonated fruit juice drinks, widely recognized for using natural fruit pulp. The brand was originally established by the Pascual Boing Cooperative (Sociedade Cooperativa Trabajadores de Pascual), a company with a rich history in Mexico's labor movement. After a series of strikes in the 1980s, the workers gained control of the company, transforming it into a successful worker-owned cooperative.

Today, Boing is produced primarily in Mexico across several manufacturing plants located in regions like Hidalgo and Querétaro. It remains one of the few large-scale beverage brands in Mexico that is entirely owned by its employees through the cooperative structure. The brand is celebrated for its commitment to using real fruit and its status as a symbol of Mexican domestic industry and social enterprise.