Organic Choice Air Freshener and Linen Spray

Organic Choice is a prominent Australian brand that focuses on providing natural, eco-friendly household and fragrance products. The product shown is a Lemongrass and Cedarwood Air Freshener and Linen Spray, which is formulated with organic extracts and designed to offer a more sustainable alternative to synthetic aerosol sprays.

Historically, the brand was developed by the Australian company Aware Environmental, which specializes in natural personal care and home cleaning products. Ownership transition occurred when the brand, along with other Aware Environmental assets, was acquired by Heat Group and subsequently became part of the broader portfolio managed by the Australian conglomerate, George Weston Foods. Today, George Weston Foods (GWF), a subsidiary of Associated British Foods (ABF), oversees the distribution and production of the brand. The manufacturing remains localized in Australia to maintain quality control and brand identity.