UNO Party! Card Game

UNO is one of the world's most recognizable and popular card games, originally developed in 1971 by Merle Robbins in Reading, Ohio. Robbins, a barbershop owner, created the game for his family before selling the rights to International Games Inc. for $50,000. The brand saw massive global expansion after it was acquired by Mattel in 1992, becoming a cornerstone of their game portfolio.

Today, UNO Party! and other variations of the game are produced in several manufacturing hubs globaly, primarily in China, Vietnam, and Indonesia, to serve international markets. The brand remains under the ultimate ownership of Mattel, Inc., an American multinational toy manufacturing company headquartered in El Segundo, California. Mattel has successfully localized the game into dozens of languages, ensuring its status as a staple in households worldwide.