Lucky Strike tobacco

Lucky Strike is an iconic American brand of cigarettes and rolling tobacco, originally introduced in 1871. It was first launched by R.A. Patterson in Richmond, Virginia, as a mixture for chewing and later for smoking. The brand is renowned for its 'It's Toasted' slogan, which refers to the manufacturing process where the tobacco is toasted rather than sun-dried, a technique claimed to enhance the flavor.

Today, the brand's ownership is split. In the United States, the brand is owned and marketed by ITG Brands, a subsidiary of Imperial Tobacco. Internationally, including the European market visible in this image (indicated by the Brussels address), Lucky Strike is owned and distributed by British American Tobacco (BAT). Manufacturing occurs in several locations worldwide to serve different regional markets, with major production facilities situated in Europe and Asia for international distribution.