Picnic Chocolate Bar

Picnic is a well-known chocolate bar that features a unique blend of milk chocolate covering peanuts, raisins, caramel, and wafer. It was originally launched in the United Kingdom by Cadbury in 1958. It has since become a staple treat in countries such as Australia, New Zealand, Canada, and Ireland.

Throughout its history, the manufacturing of Picnic has expanded across several regions to meet global demand. While it remains deeply associated with British confectionery culture, production is carried out in various international facilities owned by the parent company. This ensures freshness and availability across different continents.

Today, Picnic is part of the extensive portfolio of Mondelez International, the American multinational food giant that acquired Cadbury in 2010. Mondelez manages the brand's distribution and marketing globally, maintaining the original recipe and iconic brand identity while leveraging its massive logistics network.