Ginsters Sausage Roll

Ginsters is a prominent British brand established in 1967, deeply rooted in the culinary traditions of Cornwall. Originally known for its Cornish pasties, the brand has expanded its portfolio to include a wide variety of savory snacks like the sausage roll seen here, which emphasizes the use of 100% British pork and locally sourced ingredients from nearby farms in the South West of England.

While the brand maintains its artisanal heritage and production facility in Callington, Cornwall, it is no longer an independent family-owned entity. Ginsters is currently owned by Samworth Brothers, a major fourth-generation family business based in Leicestershire. Samworth Brothers is a leading British food manufacturer that specializes in chilled foods and premium quality baked goods, providing a robust infrastructure that has allowed Ginsters to become a staple snack found in supermarkets and petrol stations across the United Kingdom.