Starburst fruit chews

Starburst is a popular brand of fruit-flavored taffy-like candy that has become a staple in the global confectionery market. Originally launched in the United Kingdom in 1960 under the name Opal Fruits, the product was created by Mars, Incorporated. The candy was introduced to the United States market in 1967 as Starburst and eventually adopted that name globally due to its massive success.

Today, Starburst is manufactured in various locations around the world to meet regional demands, with major production facilities located in the United States and the United Kingdom. In the U.S., production is primarily handled at Mars Wrigley plants in Illinois and other regional sites.

The brand is owned by Mars, Incorporated, a massive American multinational manufacturer of confectionery, pet food, and other food products. Following the acquisition of the Wrigley Company by Mars in 2008 and the subsequent integration into Mars Wrigley Confectionery in 2016, Starburst sits within one of the largest candy portfolios in the world alongside iconic brands like M&Ms and Snickers. Mars remains a private, family-owned company headquartered in McLean, Virginia.