Sensodyne Pronamel Daily Protection toothpaste

Sensodyne Pronamel is a specialist toothpaste line developed to protect tooth enamel from the effects of acid erosion. The Sensodyne brand has a long history in oral health, originally introduced by Block Drug in the United States during the 1960s. Since then, it has grown into one of the most recognized global brands for sensitive teeth and enamel care.

The manufacturing of Sensodyne Pronamel takes place in several locations worldwide to serve different regional markets, with major production facilities located in the United Kingdom, the United States, and Mainland Europe. The brand's ownership transitioned to GlaxoSmithKline (GSK) in 2001 and subsequently became part of Haleon following the demerger of GSK's consumer healthcare business in 2022.

Today, Sensodyne Pronamel is owned and managed by Haleon plc, a leading independent consumer healthcare company headquartered in the United Kingdom. Haleon continues to invest in the brand's scientific formulation to provide daily protection against everyday acids found in fruits, juices, and wine.