Ace Laundry Detergent

Ace is a heritage brand originally founded in Italy, primarily known for its liquid bleach and high-performance laundry cleaners. The brand was famously developed by the Italian company Fater, which began its journey in the mid-20th century focusing on hygiene products.

Over the decades, through a strategic joint venture between Procter & Gamble and Angelini Industries, the brand expanded across European markets. As of the current landscape, Ace is managed and owned by Fater S.p.A., representing a strong Italian industrial presence. The brand continues to lead in the cleaning category by offering specialized formulas for stain removal and household disinfection.

Manufacturing remains heavily centered in Italy, particularly at the Pescara plant, which serves as a technological hub for product innovation. Today, Ace is a household name across Southern Europe, maintaining its reputation for power and reliability in domestic cleanliness.