Fuze Iced Tea Lemon

Fuze Tea (marketed as FUZE in some regions) is a global brand of fusion-style teas. The brand was originally founded in the United States in 2000 by Lance Collins and Paula Grant, focusing on tea and juice blends enhanced with vitamins. It gained significant traction for its innovative flavor profiles and health-conscious marketing.

In 2007, the Coca-Cola Company acquired the brand to expand its non-carbonated beverage portfolio. Since then, the product has been distributed internationally across over 40 countries. Manufacturing typically occurs locally through regional Coca-Cola bottling partners, allowing for supply chain efficiency in major markets like North America, Europe, and Asia.

The brand remains a core part of Coca-Cola’s tea strategy, competing in the ready-to-drink tea segment. The ultimate ownership lies with The Coca-Cola Company, headquartered in Atlanta, Georgia, which continues to oversee global marketing, recipe standardization, and brand expansion into new markets and wellness-focused product tiers.