Made O'Meter
Discover where a brand or product originates
Orbit is one of the world's most recognized chewing gum brands, known for its sugar-free formulas and dental health benefits. The 'Refreshers' line featured in the image is a specific sub-brand focusing on a soft-chew experience with intense flavor bursts, such as the Tropical aroma shown. Originally launched with a focus on hygiene and refreshing breath, the brand has become a staple in the confectionery market globally.
While the brand has its roots in the United States, its manufacturing is highly decentralized to serve various continental markets. Products sold in Europe are often produced in large-scale facilities in Poland or France, while North American supplies come from domestic plants. This global supply chain ensures that the product maintains freshness and reduces logistics costs across different regions.
Orbit is owned by Mars, Incorporated, through its Mars Wrigley segment. The brand's journey included a significant milestone when Mars acquired the Wm. Wrigley Jr. Company in 2008, merging it with its chocolate business to create a dominant player in the global snacks industry. Today, Mars remains a private, family-owned company, continuing to manage Orbit as a flagship brand in its oral care and confectionery portfolio.
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