Wella hair care and styling products

Wella is one of the world's leading professional hair care brands, originally founded in Germany in 1880. For over a century, the brand has been at the forefront of salon-grade cosmetics, hair colorants, and professional styling equipment. Its manufacturing network is global, with major production facilities located in Germany, the United States, and Mexico.

The history of Wella's ownership has seen several significant shifts. After being an independent German entity for over a century, it was acquired by Procter & Gamble in 2003. However, in 2016, Coty Inc. purchased the brand as part of a massive portfolio acquisition. Most recently, following a strategic shift focused on professional beauty segments, KKR acquired a majority stake in Wella from Coty, forming the standalone Wella Company. Today, Wella Company operates as an independent entity managing a refined portfolio of professional and retail beauty brands.