Albert Heijn Wasverzachter Lentefris

Albert Heijn fabric softener (Wasverzachter) is a private-label product of the major Dutch supermarket chain, Albert Heijn. This specific variant, 'Lentefris' (Spring Fresh), is part of their ultra-concentrated household care line, designed to provide soft clothing and a long-lasting fragrance for up to 30 washes.

As a private-label brand, the manufacturing typically takes place in various European countries through third-party specialized chemical manufacturers, ensuring compliance with EU safety and environmental regulations. The brand itself is synonymous with Dutch retail history, having been founded in 1887 in Zaandam.

Today, the brand is owned by Ahold Delhaize, a global retail powerhouse formed by the merger of Ahold and the Belgian Delhaize Group. This ensures that while the product remains a staple of Dutch households, its corporate backing is part of one of the largest retail networks in the world, focused on sustainability and local distribution through the Albert Heijn subsidiary.