Nice! purified water

Nice! is a private-label brand owned by Walgreens, a major American pharmacy store chain. Launched in 2011, the brand was created to provide a high-quality yet value-oriented alternative to national name-brand food, beverage, and household products.

Today, the brand is part of the global portfolio of Walgreens Boots Alliance. While the brand originated and is headquartered in the United States, its products, including purified water, are typically sourced and bottled at regional facilities across the country to ensure efficiency and lower costs. The ultimate ownership lies with Walgreens Boots Alliance, a transnational conglomerate headquartered in Deerfield, Illinois, which manages a vast network of health and retail businesses internationally.