Velvet Toilet Paper

Velvet is a prominent leader in the hygiene products market, specifically recognized as the top brand for tissue and toilet paper in Poland. Originally introduced to the market by International Paper in 1997, the brand became a staple in households for its commitment to softness and quality. The production is centralized at the state-of-the-art Klucze Paper Mill, a facility with a heritage dating back over 120 years, which has undergone significant modernization to meet high environmental and technological standards.

Over the decades, the ownership of Velvet Care has transitioned through several private equity firms as the brand expanded its footprint across Central and Eastern Europe. In 2024, a major acquisition deal was finalized, bringing the brand under the umbrella of Partners Group, a global private markets firm headquartered in Switzerland. This move is aimed at further scaling the brand's presence and maintaining its reputation as a market leader in the sustainable paper products industry.