Yellow Tail Jammy Red Roo

Yellow Tail is a world-renowned Australian wine brand that was launched in 2001. It was specifically created to target the export market, particularly the United States and the United Kingdom, focusing on approachable, easy-to-drink wine profiles. The 'Jammy Red Roo' variety is a popular blend known for its sweet, fruity, and velvety characteristics.

The wine is produced in the Riverina region of New South Wales, Australia. Despite its massive global scale, the brand remains a family-owned enterprise. It is a flagship label for Casella Family Brands, which has grown from a small family winery into Australia's largest family-owned wine exporter. The brand's success is often cited as a classic example of 'Blue Ocean Strategy,' creating a new market space by appealing to consumers who found traditional wine jargon intimidating.