Made O'Meter
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Yoki is one of Brazil's most iconic food brands, famous for bringing traditional flavors to modern convenience. The Farofa Tradicional is a seasoned cassava flour product that is a staple in Brazilian cuisine, often served alongside feijoada or barbecue. Originally founded as a family-owned business, it has grown into a major international name while maintaining its deep roots in South American culinary traditions.
The brand was established in the 1960s by Yoshizo Kitano, an entrepreneur who revolutionized the Brazilian food market by introducing packaged flours and seasonings. For decades, it remained under the Kitano family's leadership until it was acquired by the American multinational General Mills in 2012. Today, Yoki products are manufactured primarily in Brazil to ensure the authenticity of the ingredients, particularly the cassava, while benefiting from the global distribution network of its parent company.
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