elmex Medical Gel 1.25%

Elmex is a highly regarded European dental hygiene brand, famously known for its pioneering use of amine fluoride for dental protection. The brand was established in 1962 by the Swiss pharmaceutical company Gaba (Goldene Apotheke Basel), which was widely recognized for its clinical and scientific approach to oral health.

Over the decades, Elmex expanded across Europe, becoming a staple in Swiss and German households. In 2004, Gaba was acquired by the American multinational Colgate-Palmolive, which remains the ultimate owner today. While manufacturing is primarily localized in Switzerland and Germany to maintain high production standards for medical-grade products, the brand's research and distribution are managed through Colgate's extensive global network, solidifying its position as a leading medical toothpaste brand in the international market.