Bjorg Le Croustillant Noir Intense breakfast cereal

Bjorg is a pioneering French brand specializing in organic and health food products. Founded in 1988 by Régis Pelen under the company Bonneterre, it initially focused on making organic snacks and alternatives to milk accessible in supermarkets. The brand's name, 'Bjorg', was chosen to evoke the purity and natural heritage of Scandinavia, though it is fundamentally a French venture headquartered near Lyon.

Today, Bjorg is part of the Ecotone group (formerly known as Wessanen), a leader in the European organic and sustainable food industry. The production of Bjorg cereals mostly occurs in France, utilizing organic ingredients to maintain its position as a household name for healthy eating. As a B Corp certified entity, the ultimate owner, Ecotone, focuses on biodiversity and ecological sustainability, maintaining its headquarters in Saint-Genis-Laval, France.