Florena Q10 & Apricot Kernel Oil Day Care

Florena is a historic German skincare brand with deep roots in Waldheim, Saxony, where it was established in 1920. Originally known for its high-quality creams and apothecary products, it became a staple in East Germany before expanding internationally. The brand is celebrated for its use of natural ingredients and has recently pivoted toward fermented skincare and vegan formulas like the Q10 Anti-Wrinkle series.

In 2002, Beiersdorf AG, the Hamburg-based skincare giant, fully acquired Florena. This transition integrated Florena into the same portfolio as Nivea and Eucerin. Today, while much of the research and brand management remains in Germany, manufacturing is distributed across Beiersdorf's global production network to meet international demand efficiently. The ultimate ownership lies with Beiersdorf AG, headquartered in Germany.