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Made O'Meter

Discover where a brand or product originates

Brand Pilsener beer

ownerHeineken N.V. (Netherlands)
originNetherlands
manufacturedPrimarily in the Netherlands, but also produced in other locations

Brand Pilsener is a traditional Dutch beer with a heritage dating back to 1340, making it one of the oldest brewery names in the Netherlands. Originally brewed in the village of Wijlre in Limburg, it is known for its distinctive full-bodied hops flavor. The Brand brewery was an independent family-owned business for centuries until it was acquired in the late 20th century.

Today, the brand is part of the extensive international portfolio of Heineken N.V. While the historic brewery in Wijlre remains a symbolic home for the brand, much of the large-scale production is integrated into Heineken's modern global supply chain. The brand maintains a strong identity in the Dutch market as a premium local pilsener.

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