Kellogg's Special K Strawberries & Crème cereal

Special K is a flagship brand of breakfast cereals and meal replacement products originally introduced by the Kellogg Company in 1955. It was initially designed as a high-protein cereal and has since evolved into a diverse line of products focused on health and weight management.

In late 2023, the Kellogg Company underwent a significant corporate separation into two independent, public companies. The North American cereal business, which includes Special K, is now operated by Kellanova. While the brand was originally American, its manufacturing footprint is global, with major production facilities remaining in the United States to serve the North American market.

Ownership of the brand is currently under Kellanova, headquartered in Chicago, Illinois. Depending on the region, local subsidiaries or specific distribution agreements handle the sale and marketing, but the ultimate brand strategy and intellectual property reside with Kellanova.