Rotter lager beer

Rotter is a brand of beer primarily distributed within the Israeli market. It is positioned as an affordable, mass-market lager designed for high-volume consumption. The product is deeply rooted in the regional retail landscape and is typically produced by local brewing facilities within Israel.

The brand is owned by Tempo Beverages Ltd., which is one of the largest beverage companies in Israel. Tempo not only produces local staples like Goldstar and Maccabee but also maintains a strategic partnership with global giants. While Rotter is a domestic product, its parent company, Tempo, is partially owned by Heineken International (holding a 40% stake), which provides the technical expertise and scale for large-scale production and distribution in the region.