Bref Power Aktiv

Bref is a prominent brand in the household cleaning sector, specifically renowned for its innovative toilet hygiene solutions. Originally developed in Germany, it has become a staple for consumers looking for effective rim blocks and surface cleaners. The brand is particularly famous for its 'Power Aktiv' technology, which uses a 4-function formula to provide hygiene, cleaning foam, stain removal, and freshness with every flush.

Owned by Henkel, a global leader in home care and adhesive technologies, Bref is marketed under various names such as WC Frisch in German-speaking markets. The product is manufactured across several facilities worldwide, including major plants in Central Europe, to supply its extensive international customer base. As a part of the Henkel portfolio, the brand focuses on sustainability and high-performance chemical engineering to maintain its market-leading position.