Weetabix Original cereal pieces

Weetabix is a classic whole-grain breakfast cereal brand that originated in the United Kingdom. It was first created by the British & African Cereal Co. Ltd in 1932, based on a recipe similar to the Australian Weet-Bix. The product has since become a staple of British breakfast habits, known for its biscuit-like shape and nutritional profile.

While the brand has a deep British heritage and continues to manufacture the vast majority of its core products in Burton Latimer, Northamptonshire, its ownership has shifted through several multinational hands over the decades. In 2017, the Weetabix Food Company was acquired by the American consumer goods giant Post Holdings, Inc. Today, Weetabix remains an iconic global brand, exporting to many countries while maintaining its primary production base in its country of origin.