Ursus Cooler Fara Alcool Lamaie

Ursus Cooler is a popular Romanian beverage brand that specializes in beer-mixes, commonly known as radlers. The product shown is the alcohol-free lemon version, which combines non-alcoholic beer with lemon juice for a refreshing taste. The Ursus brand has a deep heritage in Romania, dating back to the founding of its first brewery in Cluj-Napoca in 1878.

Today, the brand is produced locally in Romania across several breweries located in cities like Buzau, Brasov, and Timisoara. While it remains a quintessentially Romanian brand in identity and production, its ownership has transitioned through several international brewing giants over the decades.

Currently, Ursus Breweries is a key subsidiary of Asahi Europe & International, which is part of the Japanese conglomerate Asahi Group Holdings. The ultimate ownership lies with Asahi, based in Tokyo, Japan, which acquired the brand in 2017 as part of a significant expansion into the Central and Eastern European beer markets.