Frățică Bere Blondă

Frățică is a private-label beer brand specifically developed for the Romanian retail market. Known as a 'bere blondă' (blonde lager), it is marketed as an accessible, value-conscious beverage choice for consumers. The product features 4% alcohol content and is primarily sold in individual 0.5L cans or multi-packs within specific supermarket chains in Romania.

The brand is owned and distributed by REWE Group through its Romanian subsidiary, Penny. As a private label, the production is often contracted to established local breweries within Romania to maintain competitive pricing while ensuring regional availability. The brand identity, featuring a distinctive cap logo, is designed to resonate with local Romanian colloquialisms and casual social settings.