MAX Burgers soft drink

MAX Burgers (MAX Burgers AB) is a prominent Swedish fast-food chain that has been serving customers since 1968. Founded by Curt Bergfors and Britta Fredriksson in Gällivare, Sweden, the company has grown from a single local burger shack into a major international brand known for its emphasis on quality ingredients and environmental sustainability. It remains a family-owned business, distinguishably independent from the global American fast-food giants that dominate the industry.

While the branding and recipes originate from Sweden, the actual manufacturing of service items like paper cups and the dispensing of beverages occur locally within the countries where they operate, including Sweden, Norway, Denmark, Poland, and Egypt. The company is particularly well-known for being one of the first in the industry to introduce carbon labeling on its menus, highlighting its commitment to climate-positive initiatives and transparency in its operations across its growing European presence.