Chop Soon Seng Crispy Cuttlefish

Chop Soon Seng is a well-known traditional snack manufacturer based in Batu Pahat, Johor, Malaysia. The brand is celebrated for its authentic local delicacies, particularly its crispy cuttlefish and other seafood-based snacks which are considered a specialty of the Batu Pahat region.

Founded as a family-run business, Chop Soon Seng has maintained its heritage by producing snacks using traditional recipes. The company operates its own manufacturing facilities locally in Malaysia, ensuring quality control and adherence to traditional taste profiles. The brand remains privately held by the original founding family entity, representing a classic example of Malaysia's vibrant small-to-medium enterprise (SME) food sector.