Pur Natur Yoghurt Plus Bio Activ

Pur Natur is a premium Belgian brand specializing in organic dairy products. The brand was founded in Kruisem, Belgium, and has built its reputation on traditional production methods using high-quality organic milk.

The Yoghurt Plus line, specifically the Bio Activ variant, is produced at their facility in Kruisem. Although the brand operates under the Pur Natur Invest group, it is now part of the larger French dairy cooperative Lactalis. Lactalis acquired a significant stake in the parent company to expand its organic dairy offerings in Europe. Despite the international ownership, production remains firmly rooted in Belgian agriculture.