Made O'Meter
Discover where a brand or product originates
Dickie Toys is a renowned German brand specializing in toy vehicles, including emergency services, construction, and racing sets. The Shark Launcher is a popular track set within their action-based toy line. Founded in 1971 by Wolfgang Sauerborn, the company has grown into a global leader in the RC and die-cast vehicle market.
In 1993, Dickie Toys was acquired by the Simba Toys group, leading to the formation of the Simba Dickie Group. Today, the Simba Dickie Group is one of the world's largest toy conglomerates, headquartered in Fürth, Germany. While the brand maintains its German heritage in design and engineering, most of its manufacturing takes place in Asia, primarily in China, to leverage global distribution networks. The ultimate ownership remains with the Sieber family, who founded and continue to lead the Simba Dickie Group.
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