Fuze Tea Limão

Brand History and Evolution

Fuze Tea is a major international iced tea and non-carbonated beverage brand. The brand's journey began with the acquisition of Fuze Beverage by The Coca-Cola Company in 2007. Since then, it has been positioned as a premium iced tea offering that blends tea extracts with fruit juices and botanicals. The version shown in the image is the 'Limão' (Lemon) variety, marketed as a low-calorie refreshment.

Global Presence and Manufacturing

Fuze Tea is a truly global brand, available in over 50 countries. Due to this massive scale, manufacturing is decentralised; the product is produced in multiple countries to supply local markets efficiently. Bottling and canning typically take place in regional The Coca-Cola Company facilities or through licensed local bottling partners like Coca-Cola Europacific Partners or Coca-Cola FEMSA, depending on the continent.

Corporate Ownership and Distribution

The brand is under the ultimate ownership of The Coca-Cola Company, headquartered in Atlanta, Georgia, USA. Coca-Cola is one of the world's most successful beverage corporations, managing a vast portfolio of soft drinks, water, and juices. In various territories, local subsidiaries or franchised bottling companies handle the distribution and local marketing of Fuze Tea products.