Deliplus Color Liquid Lipstick

Deliplus is the private label cosmetic brand of Mercadona, Spain's largest supermarket chain. The brand focuses on offering high-quality personal care and beauty products at competitive prices, making it a staple in Spanish households.

The manufacturing process for Deliplus products is handled by a network of specialized Spanish industrial partners, notably WeColors and Neocos, depending on the specific product line. These partners operate advanced facilities mainly within Spain to ensure consistent quality and availability for the retail chain.

The brand is owned by Mercadona S.A., a family-owned company headquartered in Valencia, Spain. Since its inception, Mercadona has maintained full ownership of Deliplus, positioning it as a proprietary line that competes directly with international beauty brands through a strategy of local sourcing and vertical integration.