Beardo Tornado Hair Dryer

Brand Overview

Beardo is a prominent Indian grooming brand that initially revolutionized the male grooming market by focusing on beard care products. Over the years, it has expanded its portfolio to include personal care appliances, such as the Tornado professional-grade hair dryer shown here, catering to styling needs for men.

Ownership and Evolution

The brand was originally founded in 2015 by Ashutosh Valani and Priyank Shah under the company Zed Lifestyle Pvt. Ltd. Based on its rapid growth in the Indian D2C (Direct-to-Consumer) market, it caught the attention of major FMCG players.

Current Corporate Standing

By 2020, Marico Limited, one of India's leading consumer goods companies, completed its acquisition of Beardo. Marico's stewardship has allowed the brand to scale globally. While the brand management and design are rooted in India, manufacturing for their electronic grooming appliances like the Tornado series is typically outsourced to specialized facilities in China to maintain competitive pricing and technological standards.