Bass Pro Shops Trucker Hat

Brand History and Origin

Bass Pro Shops is a premier American outdoor retailer founded by Johnny Morris in 1972 inside his father's liquor store in Springfield, Missouri. What started as a small bait shop catering to local anglers has grown into a massive retail empire known for its immersive wilderness experiments and massive showrooms. The iconic Bass Pro Shops mesh-back trucker hat has transcended its utilitarian roots as fishing gear to become a widespread cultural fashion staple.

Manufacturing and Ownership

While the brand is quintessentially American, its apparel—including the famous hats—is typically manufactured in multiple countries, primarily within Asia (such as China, Bangladesh, or Vietnam) to maintain high-volume production for global demand. The brand remains under the ultimate ownership of its founder through the parent company, Great American Outdoors Group. This group notably expanded its footprint in the outdoor industry by acquiring Cabela's in 2017, solidifying its position as a global leader in hunting, fishing, and outdoor recreation. The company's headquarters remain in Springfield, Missouri.