Made O'Meter
Discover where a brand or product originates
Horlicks is a widely recognized malted milk drink that has a storied history spanning over 150 years. Originally developed as an artificial infant food in the United States, it achieved its greatest success and household-name status in the United Kingdom and India. The brand is famous for its unique malting process which creates a signature creamy and comforting flavor profile.
Over the decades, manufacturing has expanded globally to meet regional demand. While it remains a staple in the UK market, its largest consumer base today is in Southeast Asia and South Asia. For several years, the brand was a core part of the GlaxoSmithKline (GSK) consumer healthcare portfolio before being part of a multi-billion dollar acquisition deal.
Following a significant corporate transaction, the Horlicks brand is now ultimately owned by Unilever. This acquisition integrated the malted drink offerings into Unilever's nutrition category, ensuring a global distribution network and consistent production standards. The product seen in the image represents a continuation of the brand's legacy as a nutritional supplement used for health, recovery, and general well-being.
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