Made O'Meter
Discover where a brand or product originates
Wilkinson Sword is a legendary brand with roots dating back to 1772 in the United Kingdom, where it began as a manufacturer of swords and firearms. Over the centuries, the brand pivoted its expertise in steel and blades to the personal grooming industry, becoming a global leader in shaving technology. Known for innovation, such as the Xtreme 3 flexible blades shown here, it remains one of the oldest and most respected names in the category.
While the brand originated in the UK, its modern identity and manufacturing are closely tied to Germany, particularly Solingen, which is historically famous for blade production. Today, the brand is owned by Edgewell Personal Care, an American multinational corporation. Edgewell manages a vast portfolio of grooming and personal hygiene brands, distributing Wilkinson Sword products primarily in European markets, while its sister brand, Schick, is used in North America and Asia.
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