Pure no Mori Natural Mineral Water

Pure no Mori (ピュアの森) is a popular brand of Japanese bottled natural mineral water produced by Vitamin Enkei (V Enkei Food Co., Ltd.). The water is sourced from geological formations in Gifu Prefecture, Japan, known for its pristine natural environment.

The brand is deeply rooted in the Japanese beverage market, focusing on purity and the 'blessings of nature' as its core marketing message. It is manufactured by V Enkei Co., Ltd., a company based in Gifu that specializes in the production and bottling of mineral water and health-focused beverages. The ownership remains within the V Enkei group in Japan, maintaining a local Japanese corporate identity.