Safi Shayla Anti Dandruff Shampoo

Brand Overview

Safi Shayla is a specialized haircare line under the Safi brand, specifically designed to address the unique needs of women who wear the hijab. The brand focuses on scalp health, dandruff control, and hair freshness using Halal-compliant ingredients and advanced scalp biotics technology.

Origin and Manufacturing

The brand was originally founded in Malaysia by Wipro Unza (formerly Unza). It was created to serve the Southeast Asian market, where demand for Halal-certified personal care products is high. The product is primarily manufactured in Malaysia, utilizing large-scale production facilities in locations like Subang Jaya to distribute throughout the region, including Singapore and Indonesia.

Ownership and Global Presence

Safi is currently owned by Wipro Consumer Care and Lighting, a major business unit of the Indian multinational corporation Wipro Enterprises. Wipro acquired Unza Holdings in 2007, making it a key player in the personal care market across Asia. The brand continues to be a market leader in the Halal beauty segment, maintained by Wipro's extensive R&D and manufacturing network across Malaysia, Vietnam, and China.