Primaqua Mineralna Voda

Primaqua is a brand of mineral water primarily sold and distributed in Slovenia. It is often associated with the 'Naše nam paše' private label range, which is featured by the LIDL retail chain in the Slovenian market. The water is sourced from local springs in Slovenia, emphasizing its regional origin and quality standards.

As a private label product, the brand is owned and managed by Lidl, a global discount supermarket chain headquartered in Germany. The ultimate parent company is the Schwarz Group, which is one of the largest retail conglomerates in the world. While the branding focuses on Slovenian local heritage, the strategic ownership and distribution are handled through Lidl Slovenia as part of the broader European retail operations of the Schwarz Group.