Idéal Cocoa Powder

Idéal is an iconic Moroccan brand specializing in baking ingredients, coffee, and powdered beverages. Founded in Casablanca in the mid-20th century, the brand has become a staple in Moroccan households, particularly known for its baking powder, vanilla sugar, and pure cocoa.

The product shown is a 100% pure cocoa powder used for baking and making hot beverages. It is manufactured domestically in Morocco at the brand's production facilities. While it remains deeply rooted in Moroccan culinary tradition, the brand is currently owned by the French multinational group Dr. Oetker France, following a series of strategic acquisitions to expand their presence in North Africa.