Pura Refined Vegetable Oil

Pura is a well-established brand in the United Kingdom, primarily known for its range of cooking oils and fats. The Pura Refined Vegetable Oil shown is 100% Rapeseed Oil, marketed for its high smoke point and suitability for various cooking methods including frying and roasting.

The Pura brand is owned by Princes Limited, a major food and drink conglomerate based in the UK. While the brand has deep British roots, the sourcing of the rapeseed and the subsequent pressing and bottling often occur across multiple international locations depending on agricultural yields and supply chain efficiency. Princes Limited itself was a subsidiary of the Mitsubishi Corporation for several decades; however, in 2024, an agreement was reached for the brand and the company to be acquired by Newlat Food S.p.A., an Italian food group, marking a significant shift in its ultimate ownership.